AI
AI features in your product
LLM and vision features that reach production: assistants, content generation, document understanding and smart recommendations.
For martech and e-commerce SaaS teams
Senior engineering for martech and e-commerce teams: AI features, customer data and activation that ship.
I help product teams ship AI features, build reliable customer data pipelines and segmentation, and get new customers to value faster. Senior engineer and former team lead at a martech platform, working remotely from Turkey.
Where I make the biggest difference
Four areas I know from inside a martech platform, from the data layer up to the features marketers use every day.
Data
Customer data pipelines
Event ingestion, real-time processing and data quality monitoring, so every feature downstream can trust the data it runs on.
Audiences
Segmentation and personalization
Audience segmentation, rule builders and personalization logic that marketers can configure without calling an engineer.
Activation
Onboarding and activation
Guided setup, onboarding automation and activation flows that get new customers to their first result faster.
Three ways to work together
Start small with a fixed-price audit, then build, or bring me in as part-time technical leadership.
AI & Data Audit
A review of your product, data flows and workflows. You get 3–5 prioritized opportunities across AI, data and activation, with effort and cost estimates, a recommended architecture and a build plan your team can run with or without me.
Build Sprint
One scoped piece of work designed, built and shipped to production: an AI feature, a customer data pipeline, a segmentation or personalization engine, or an onboarding flow. Includes a clean handover to your team.
Fractional Engineering Lead
Hands-on technical leadership: architecture, code reviews, hiring and mentoring. Built for teams between their first engineers and their first full-time engineering manager.
Work that moved real numbers
~43 → 15 days
Email onboarding wizard
Led the email onboarding wizard that cut customer onboarding from about 43 days to 15, removed significant monthly manual work and shipped ahead of schedule.
Vision AI
Reading compliance paperwork
Contributed to a system that uses a vision model to read and extract data from compliance documents, replacing manual review.
Real-time
Data quality service
Worked on a real-time data quality service on NSQ and Redis, plus an anomaly-detection alarm system with user-friendly rule configuration.
~3×
Micro-services migration
Led the frontend and backend move to micro-services, roughly tripling deployment frequency.
~40%
QA workflow redesign
Redesigned how engineers and QA work together, improving committed story points by about 40%.
8 hired
Building the team
Hired 8 engineers and grew people from within: three juniors to mid-level, and one engineer from mid to senior to team lead.
10+ years, four companies, three continents
2023 – 2026
Insider One
Senior Engineer → Team Lead
Led the mobile team, then the Onboarding team of 10 engineers and 4 QAs across two scrum teams. Owned 1-on-1s, KPIs, career ladders and hiring; reported to the CTO.
2022 – 2023
Locafy, Australia
Remote, Acting Engineering Manager
Served as Engineering Manager for six months while working remotely with the Australian team.
2019 – 2022
MobyMax, United States
Remote, Project Lead
Led a five-person development team on an education product used across US schools.
2014 – 2019
Vestel
Software Engineer
Built my engineering foundation across frontend and product work at one of Turkey’s largest electronics manufacturers.
Stack
- TypeScript
- React
- Vue.js
- Node.js
- Python
- LLM APIs
- MySQL
- Redis
- Elasticsearch
- NSQ
- AWS
- Kubernetes
From first call to shipped feature
30-minute call
We talk about your product, your team and where AI, data or activation is holding you back. No pitch deck.
Audit or scoped plan
A one-week audit or a written scope with clear outcomes, a timeline and a fixed price.
Build and hand over
I ship it with your team in your codebase, with documentation so you own it after I leave.
Have an AI, data or activation problem? Let’s talk.
Based in İzmir, Turkey (GMT+3): full overlap with Europe, mornings with the US East Coast. I work in English and Turkish.